Glamourous picture of alcohol vs damage caused by alcohol. Accidents, violence, passivity - that´s what is very often hidden under the nice design of alcohol commercials. There are many stories about negative impact of alcohol that are in the shadow of shining commercials promoting drinking society. "Content matters" is here to give space for the stories behind the nice cover. 

Content matters is campaign arranged by Active - sobriety, friendship and peace, financially supported by Council of Europe. The campaign will last till the end of the year 2009. The final product of the campaign is a book written by YOU.

If you have something to contribute with, click here 

For more information, see Content matters in detail